How to Speak About Design

AppendixApplication

Speak about design as being, not as a task. Design is an immutable mechanical fact, not a goal to be achieved.

Correct Phrasing:

Incorrect Phrasing:

  • “Trying to live their design”
  • “Following the Strategy of their chart”
  • “Aligning to their higher purpose”

Mechanically, behavior and decision-making either stabilize within design parameters (Correctness) or distort under conditioned override (Not-Self patterns).